Ruth Frances, BACP

Ruth Frances is a qualified, BACP-registered person-centred counsellor who specialises in bereavement, depression, anxiety and supporting those affected by cancer. She offers individual therapy on both a short-term and long-term basis, tailoring sessions to each person’s needs and circumstances. Ruth aims to create a warm, trusting and non-judgemental space where people can talk about difficult experiences they may not feel able to share with friends or family.

Beginning counselling can feel daunting, and Ruth focuses on building a therapeutic relationship that helps clients move toward the goals that brought them to therapy. Her work draws on experience across a wide range of concerns including relationship and intimacy issues, trauma and abuse, grief and loss, addictions, and issues related to self-esteem, parenting and career changes.

Outside her private practice, Ruth has worked with Cruse Bereavement Care and Macmillan, completing further training and continuing professional development within those organisations. The BACP credential refers to the British Association for Counselling and Psychotherapy and indicates registration with a recognised professional body, reflecting ongoing standards of practice and professional development.

Therapeutic approaches and online support

Ruth Frances draws on several evidence-informed approaches to help people working through loss, anxiety, depression and relationship difficulties. Client-centred therapy focuses on creating an accepting, non-judgemental environment in which clients can explore their thoughts and feelings at their own pace - this approach is useful for building self-understanding and personal agency. Cognitive Behavioral Therapy, or CBT, looks at how thoughts, feelings and behaviours interact and offers practical strategies to reduce distress and change unhelpful patterns; it can be helpful for anxiety, depression and stress-related concerns. Attachment-based work explores how early relationships influence present-day connections and emotional responses, offering a framework for people struggling with intimacy, abandonment or relational patterns.

Finding the right approach is part of the therapeutic process, and Ruth works collaboratively with each person to identify what fits their needs, goals and preferences. She discusses options and adapts methods so that therapy aligns with the client’s pace and priorities while drawing on the skills of registered professionals and therapists where appropriate.

Online therapy with Ruth is offered via video calls, phone sessions, live chat or text-based messaging, providing flexibility for different schedules and comfort levels. These options make it easier to access consistent support from home or elsewhere, helping clients maintain momentum in their work between sessions and fit therapy into their everyday lives.