David Cuff, BACP

David Cuff is a humanistic psychotherapeutic counsellor who works from a belief in people’s capacity to grow and move toward more fulfilling ways of living. He approaches therapy as a companion on a person’s journey, helping to make sense of past experiences and supporting navigation through present challenges. Working in a gentle, client-led way, he pays attention to felt experience and the body’s role in storing emotion, inviting clients to explore what arises in the moment and draw on their own internal resources.

He practices with a non-judgemental, relational and holistic stance and offers affirmative support to LGBTQI+ clients. He views neurodiversity as a difference rather than a disorder and attends to the many factors outside and inside the self that shape how someone feels and behaves. He recognizes how feelings of aloneness, unfinished childhood experiences, and early coping strategies can influence present relationships and sense of self, and he works to help clients find closure and live more fully in the present.

David holds a post-graduate professional qualification in humanistic psychotherapeutic counselling from the University of Brighton and is a member of the British Association for Counselling and Psychotherapy (BACP) - the UK professional body for counsellors and psychotherapists. He also holds professional certifications in online and telephony-based counselling (Open University/BACP and The Online Therapy Institute), has training in Working at Relational Depth (CARA), and has completed Child Protection in Education (Educare). He practices within the ethical framework of his professional association and supports forward momentum in simply being a person.

Therapeutic approaches for online care and emotional healing

David works from a client-centred perspective, which prioritises the individual’s experience and follows the client’s lead. This approach encourages self-exploration and helps people build insight and confidence when facing issues like stress, relationship difficulties, and life transitions.

He also draws on Emotionally-Focused Therapy (EFT), a method that helps people identify and work with core emotions and patterns in close relationships. EFT can be useful for couples or individuals wanting to understand attachment needs, intimacy challenges, and emotional responses.

Somatic-informed practice is part of his work as well, attending to bodily sensations and how the body stores emotional experience. This can support people dealing with trauma, anxiety, and patterns that feel stuck in the body as well as the mind.

Finding the right approach is part of the therapeutic process and David treats this as a collaborative exploration. He will work with clients to identify which methods suit their needs, goals, and preferences and adapt his way of working as those needs evolve.

Online therapy with David is offered via video calls, phone sessions, live chat, or text-based messaging, providing flexibility for different schedules and comfort levels. These options make it easier to access therapy from home, balance appointments with daily life, and continue work between in-depth sessions when helpful.