Wing Yi "Jade" Cheung, BACP

Wing Yi "Jade" Cheung is a therapist with eight years of professional experience working in both the United Kingdom and Hong Kong. She supports people facing stress, anxiety, depression, and challenges related to LGBTQ+ identity, and she works with issues such as anger management, motivation, self esteem and confidence. Her practice also addresses trauma and abuse, career concerns, and coping with significant life changes, alongside related areas like attachment difficulties, body image, caregiving stress, and relationship or commitment problems.

She approaches therapy with warmth and openness, creating a space where thoughts and feelings can be shared without judgement. She aims to help clients strengthen self-love, process guilt or shame, manage isolation and social anxiety, and explore life purpose and multicultural concerns. She also works with clients on forgiveness, communication difficulties, and questions about sexuality.

She holds BACP membership - the British Association for Counselling and Psychotherapy - which reflects her training and professional affiliation. Taking the first step toward a more fulfilling life takes courage, and she offers steady support and practical strategies to help people move toward greater well-being and confidence.

Therapeutic approaches for online support

Acceptance and Commitment Therapy, or ACT, helps people clarify their values and take meaningful steps even when difficult thoughts or feelings are present. It is useful for anxiety, low motivation, and situations where someone wants to live in line with what matters to them. Attachment-Based Therapy focuses on patterns of connection formed in early relationships and helps people understand how those patterns affect current relationships and responses to loss or abandonment. It can be especially helpful for attachment issues, intimacy concerns, and caregiving stress. Client-Centered Therapy emphasizes a respectful, non-directive relationship in which the therapist provides empathy and understanding while the client leads the pace and focus of work - a good fit for building self-esteem, processing shame, and exploring life purpose.

Finding the right approach is part of the therapy process, and she works collaboratively with clients to decide which methods best match their needs, goals, and preferences. That shared decision making helps tailor sessions to what will be most helpful for each person.

Online therapy with a registered professional offers practical flexibility - sessions can take place by video call, phone, live chat, or text-based messaging. These options make it easier to fit therapy into a busy life, access support from different locations within the United Kingdom, and continue work between sessions in ways that suit each client.